If you find that you have difficulty selling your product, you may consider the following reasons why consumers don't buy.

Then see how you can market your products in a better way that converts consumers into customers.

1.    Consumers are not aware of your product.
Consumers cannot purchase products they are not aware of.

2.    The benefits of your product are not understood.
Consumers don't buy products solely based on price. Now, this does not mean that they don't factor in price, they do.

3.    They don't perceive your product to have a value.
Consumers will not buy products that they perceive as having no value.

4.    Consumers don't see how it meets their needs.
Do consumers know how it meets their needs? Does it make their life easier, save them time, or make them feel better? What need does your product satisfy? You have to tell consumers. Don't make them guess or come up with the answer on their own. Tell them and then help educate them on the need for your product.

5.    The product is not accessible.
Consumers cannot buy what is not available. Consumers want ease in obtaining and using your product. How can you make your product more accessible to them?