Everywhere you turn on the Internet you will find videos. Some are informational, some funny, some of them showcase a product. What is going on behind this phenomenon? Why are there so many videos being produced, or is this my imagination?

I could ask you about a few things you could do on a video and you would immediately tick them off on your fingers. If you are looking for a way to humanize your brand, use a video. How nice would it be to have your clients talking about their wonderful experience on video.

What else could you do? How Tos of the real estate transaction? Interview someone while talking about the economic trend? Meet your vendors?

If these videos are under ten minutes, then you probably won’t lose your viewers. Make sure the lighting is good and the microphone as well. We don’t want the user to have to turn the volume up to 11 just to hear you. They probably won’t and will move on.

Back to the question of the number of new videos being seen. We know that videos are a marketing effort. We know that they provide a human side to your business. We know that they are easily visible on YouTube. Vimeo is also used. Videos deliver a verbal and visual message. And, videos help with SEO (search engine optimization).

Now who is telling me that the making of videos is too difficult?  With all of the new digital toys?

Really.